Why you stick with decisions even when they make you unhappy

How to beat the 'sunk cost fallacy' |

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Subscribe to TIME magazine WHAT TO KNOW NOW Why You Stick With Decisions Even When They Make You Unhappy The 'sunk cost fallacy' often motivates people to do things based on how much time or money they've invested — even when they don't want to President Trump Calls Koch Brothers a ‘Total Joke’ As They Attack His Trade Policies Trump's criticisms come a day after Charles Koch told reporters that Trump's trade policies would be 'disastrous,' the latest public sign of the influential brothers' disdain for the President Facebook Discovers an Ongoing Effort to Influence the 2018 Midterm Elections Facebook and other social media networks have been criticized for failing to recognize and take steps to stop nefarious political influence campaigns Stephen Colbert Addresses the Sexual Misconduct Allegations Facing His Boss 'Accountability is meaningless unless it's for everybody,' Colbert said of the sexual misconduct allegations facing CBS CEO Les Moonves There Are Many Rich Minorities. So Why Are There No Black Koch Brothers? 'It's Like a Puzzle To Be Solved.' Alan Alda Is Battling Parkinson's Disease 8 States Are Suing the Trump Administration to Block 3D-Printed Guns The 7 Most Underrated Harry Potter Characters of All Time To Unsubscribe You have received this e-mail because you are subscribed to this newsletter from TIME.com. Unsubscribe here. Update Email Click here to update your email address. Privacy Policy Please read our Privacy Policy, or copy and paste this link into your browser: http://timeinc.net/subs/privacy/td/policy.html TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. For questions about your print or digital magazine subscription, please contact: TIME Customer Service 3000 University Center Drive Tampa, FL 33612-6408 subsvcs@time.customersvc.com For feedback about this newsletter: Please contact thebrief@time.com Connect with TIME