Why Trump picked a fight with athletes

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SUBSCRIBE to TIME Magazine September 25, 2017 By Zeke J. Miller You'd need to be living under a rock to have missed this weekend's latest Trump-driven controversy, as he inserted himself into debates over the national anthem and picked a fight with professional athletes. The ensuing firestorm infected what had previously been one of the glaring holdouts from the present "all about politics" culture. (The tech industry lost its immunity a year ago, or longer, and is proving to be poorly adept at navigating the new political landscape.) The presidential escalation in the freshly heated culture wars was notable not for its novelty — Trump has played this card before — but by the organized nature of the backlash from professional athletes and team owners. The dual attacks on critical NBA players and those looking to make a political statement on the NFL sidelines highlighted the dual motivations at the heart of most of President Trump's actions — in many cases for decades. He seeks respect and attention. In the basketball case, he felt attacked as Steph Curry indicated he didn't wish to visit the White House. In the case of the NFL, he found a wedge issue that guaranteed he would be at the center of the conversation — and then spun it to his political advantage. Terry Sullivan, Marco Rubio's former campaign manager, expanded on those themes in an interview with TIME. As much of the focus has been on race, it would be ignoring the simplest explanation to suggest that was Trump's primary motivation. "Steph Curry could be black, white, Hispanic or Asian. It was someone who was mean or disrespectful to Donald Trump, so you weren't invited to his house. It was really like a first grader," Sullivan said. "The one thing that he has a natural talent for is basically trolling the media and the left," he continued. "He's talented at it — and it makes him look better to the big block in the center." Trump picks his opponents largely instinctively, but expertly, provoking reaction and overreaction. In the case of standing for the national anthem, it's a popular but low-priority issue for nearly all Americans, but stirs up vocal minorities on both sides. Trump sensed that on stage Friday night in Alabama, and before that through his voluminous watching of cable news, and then doubled- and tripled-down. As the firestorm raged, it all-but-forced those who aren't moved by the issue to make a choice — and Trump was on the slightly more popular side. "He has a unique ability to bring down the discourse and to drag down his opponents to his level so their arguments seem even more ridiculous than his," Sullivan added. The controversies have overshadowed the vastly more important issues of devastation in Puerto Rico following Hurricane Maria and the escalating war of words — and prospect of a real war — with North Korea. 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