The first live-action Barbie movie hits the big screen this week. Here’s everything you need to know about the frenzy surrounding the movie. It’s Barbie’s world, and we’re just living in it.
The real secret to Barbie’s potential box office success has less to do with pink products than its subject and intended audience: very few movies manage to cater to women without condescending to them.
Are you seeing pink lately? Mattel and Warner Bros. partnered with a dizzying number of clothing brands, hair care companies, and even pool float businesses to stamp Barbie’s favorite color on their products.
Barbie and Oppenheimer coming out on the same day will goose the summer box office. But Barbenheimer's collective success won't be nearly enough to solve Hollywood’s myriad problems.
There’s been plenty of buzz around Barbie’s star-studded soundtrack. In an interview, producer Mark Ronson describes finding musical collaborators like Nicki Minaj and Billie Eilish.
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