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Since when did ground beef become a culinary delicacy? |
Scroll through TikTok or Instagram, and you’ll see beefy (pun intended) fitness influencers bulking up on minced meat “boy kibble.” |
Why? “As economic anxiety reshapes American masculinity, a growing subculture of young and working-class men is turning to maxxing out their bodies as a way to reclaim value in a labor market that increasingly devalues physical work,” posits Michael Kimmel in TIME’s Weekend Essay. |
Of course, you can’t eat your way to manhood, he explains, but the link between meat and masculinity goes back at least 140 years. |
“This obsession is nothing new,” writes Kimmel. “And, like the fads that came before, they’re following a path that is certain to leave them unfulfilled.” |
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IN TODAY’S BRIEF |
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WEEKEND ESSAY |
You Are What You Eat: Beef, Boy Kibble, and the Search for Manhood |
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Al Drago—Getty Images |
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He sits shirtless, muscular, and shaggy, baseball hat turned backwards (of course) as he bites into a hunk of raw liver the size of a Shih Tzu. Brian Johnson, known as the Liver King, consumes and advocates for a steady diet of raw organ meat to maintain an “ancestral lifestyle.” Johnson has millions of followers on Instagram and TikTok who tune in specifically for this content. |
Johnson’s fans are not alone. As economic anxiety reshapes American masculinity, a growing subculture of young and working-class men is turning to maxxing out their bodies as a way to reclaim value in a labor market that increasingly devalues physical work. Working out isn’t enough. It’s how they eat, dress, and sculpt—especially how they eat. And their staple food isn’t expensive biohacker supplements; it’s ground beef, the cheap, protein-dense “boy kibble” endlessly promoted by fitness influencers. |
The rise of carnivore aesthetics, lifting culture, and hyper-protein diets reflects a deeper crisis of identity among men who see the traditional beacons of secure manhood—having a well-paying job, owning their own home, being a dad—dimming before their eyes. They’ve come to feel their bodies are one of the few forms of capital they still control. And, perhaps most interestingly, this obsession is nothing new. And, like the fads that came before, they’re following a path that is certain to leave them unfulfilled. |
Read the full essay here… |
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A MINUTE OF YOUR TIME |
175,000 Visas Revoked |
The State Department announced earlier this week that it has revoked more than 175,000 visas since President Donald Trump returned to office last January. TIME reporter Connor Greene breaks down who has been caught up in the crackdown, from people accused of criminal activity to international students and those who faced consequences over comments about Charlie Kirk’s death. |
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