Stocks rose on Friday, but the first major week of earnings season delivered a mixed picture of corporate America.
Banks started the week on solid footing, and Netflix looks to be back on track. Verizon and American Express were the only two losers in the Dow Jones Industrial Average on Friday after their earnings reports.
Snap dropped 28% on Friday, which could be an ominous signal for the advertising-dependent companies set to report in the coming weeks.
Overall, earnings growth has slowed this quarter, but it doesn't appear that it will turn negative. Future guidance hasn't been as bad as many feared.
However, when compared to inflation, earnings growth looks even worse.
"One of the great mysteries to the average investor is how earnings can grow while the economy shrinks. And what they're missing is … GDP prices in real terms, while earnings price in nominal terms," said David Waddell, chief investment strategist at Waddell & Associates in Tennessee.
While a recession is an "inevitability," in Waddell's words, inflation means that a big drop in S&P 500 earnings does not have to happen — which could limit the downside for stocks going forward.
"If you go back to the inflationary times that people like to reference, earnings were pretty good," Waddell added.
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