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How I bonds went from not to hot (1998)

plus a look at lush livin' in '87
͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
October 17, 2022 • Issue #20
Money Classic
Money is turning 50! To celebrate, we've combed through decades of our print magazines to uncover hidden gems, fascinating stories and vintage personal finance tips that have (surprisingly) withstood the test of time. Throughout 2022, we'll be sharing our favorite finds in this special newsletter. Ready to dive into the archive?

 

Though it may be finally starting to cool, inflation continues to bust budgets all over the United States. More than four decades have passed since the country has grappled with this magnitude of price increases.

But you know what folks didn't have in the '70s and '80s to help them weather inflation? Series I savings bonds — aka I bonds. These inflation-indexed government bonds were created back in 1998 specifically to help shield Americans' savings from rapidly rising prices.

In our September 1998 issue, Money's Galina Espinoza covered the Department of the Treasury's release of the then-obscure bond, writing "the allure of the I bond (as it's called) is a guarantee that your return will outpace inflation."

That's because the interest rate on I bonds changes every six months based on fresh inflation data. So when consumer prices rise, so do the payouts on I bonds once (eventually) cashed.

In 1998, the annual inflation rate was just 1.6%, which is below the Fed's current target of 2% over the longer run. Needless to say, the inflation-protected bond didn't garner much fanfare at first.

But in November 2021, soaring inflation pushed the I bond interest rate first to 7.12%, then to an all-time high of 9.62% six months later. In less than a year, I bonds have become a hot commodity, with the Treasury Department selling nearly $30 billion worth.

The current annualized interest rate for I bonds is still 9.62%, but that historic rate is soon changing. Come November, the Treasury Department will announce a new rate, and it's expected to dip from the current high. But you can still lock in the record-setting interest rate for six months if you buy your I bonds before the end of October.

"With inflation low, the I bond's payout is unlikely to beat that of a regular savings bond," Espinoza wrote. "But when inflation picks up, so will the bond's appeal."

In other words, I bonds were made for this moment.

Read the story here, and see the cover below.

— Adam Hardy, reporter
Fidelity is Back! 

 

IN OTHER NEWS…
💰 Whip inflation and WIN: In 1974, when monthly inflation reports posted 10% and even 11% rates, then-President Gerald R. Ford had an idea: recruit everyday Americans to fix the problem. In a November 1974 issue of Money, writer William B. Mead chronicled Ford's attempts to rein in inflation, including the battle cry "Whip inflation now!" The catchphrase — often shortened to WIN — was supposed to inspire Americans "to become inflation fighters and energy savers," as Ford put it. The phrase was emblazoned on pins, shirts and sweaters throughout the '70s. You can still find them floating around on eBay, but they'll probably cost a lot more these days because of… inflation.

💰 Going gaga over Google: Money staffer Stephen Gandel wrote in our September 2004 issue — just weeks after Google's IPO — that "investors are gaga over Google's growth," much to the chagrin of some hedge fund managers. "I don't know how you sleep at night and own these stocks," one said. At the time, Google was valued at $36 billion and scrambling to draw in users over Yahoo and Microsoft's search engines. Fast-forward, and Google is now in the Trillion Dollar Club.

💰 Best Place to Live in '87: Money's Best Places to Live ranking launched in 1987. We ranked 300 metropolitan areas with a strong focus on economy and safety. The top pick? Nashua, New Hampshire, a well-to-do town about 50 miles northwest of Boston. Most recently, Money ranked Nashua No. 71 in 2019. Over the past several decades, Best Places to Live has grown into a marquee Money ranking; we gather and analyze hundreds of thousands of data points for the annual project. In fact, we just published our Best Places to Live in 2022. And the winner is…

 

SHOW ME THE MONEY
How to Make Your Cash Work Harder
Personally, I think we could've gotten away with another colored font or two.

 

TEST YOUR MONEY MEMORY
How much did the inaugural issue of Money cost in October 1972?
$2
$1.50
$1
75 cents

 

Thanks for reading! If you enjoyed this edition of Money Classic, please forward it to a friend or tell them to sign up at money.com/subscribe.

We've got a full year of 50th anniversary surprises planned, so stay tuned — and in the meantime, check out Money.com for up-to-date news and advice. Recent stories include The Typical Down Payment for a House Has Doubled in Just 3 Years, Auto Loan Rates Are Rising — but There's Still Some Good News for Car Shoppers and Dollar Scholar Asks: Will Reading Shareholder Reports Help Me Invest Smarter?
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